Gold Leaf Pakistan Tabacco Company Limited (PTC)
COMPANY INTRODUCTION
Pakistan Tobacco Company Limited (PTC) is one of Pakistan’s most established and structured multinational organization. PTC was established in 1950. It is a subsidiary of British American Tobacco, which has a 63.4% stake in the company. PTC is one of the largest cigarette manufacturing company in Pakistan and has a market share of around 42%. Pakistan Tobacco has initiated a Change Management Program. This program is known as BEST 2000. PTC believes that Total Quality is more than just Product Quality; it is quality of everything they do in business. It means understanding your Consumers, Customers, Stakeholders, and Suppliers. BEST 2000 is serving as the fundamental building block in directing the energies of PTC to achieve its mission statement. The following is the mission statement of PTC: Together we will be the best in everything we do. BEST 2000 was launched in 1997. BEST is helping PTC improve its team building. Further, it provides the means to continuously improve and break the vicious cycles that inhibit improvement activities. Moreover, it assists employees to participate in driving the company forward. The end objective of PTC is to ensure that its team is fully aligned to meet future challenges and well prepared to drive into the next millennium. Pakistan Tobacco has a paid up capital of Rs. 319.367 million. In 1998 the company contributed around Rs. 9.4 billion to the national economy in the form of duties & taxes. The prestigious brands of PTC include Benson & Hedges, John Player Gold Leaf, Capstan, Wills Kings, Wills Gold Flake, Embassy, and Three Castles. Pakistan Tobacco Company diversified its operation by entering into the edible oil market in 1996. Moreover, the company plans to explore the export potential by capitalizing on the opportunities present in the Central Asian countries.
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